Google has officially scheduled its next Made by Google event for August 12, 2026, where the company is expected to unveil its latest lineup of Pixel smartphones. The announcement comes roughly one month before Apple is widely expected to introduce the iPhone 18 Pro series and its long-rumoured foldable iPhone, setting the stage for an exciting second half of the year in the smartphone industry.
As reported by MacRumors, Google’s latest Pixel lineup will introduce refreshed designs, upgraded hardware, and a new foldable device aimed at strengthening its position in the premium smartphone market.
Pixel 11 Lineup Expected
Google is expected to announce four flagship smartphones during the event:
- Google Pixel 11
- Google Pixel 11 Pro
- Google Pixel 11 Pro XL
- Google Pixel 11 Pro Fold
According to recent leaks, the new devices will feature slimmer bezels, a thinner overall design, and a redesigned all-black camera bar that gives the phones a cleaner, more modern appearance.
Pixel 11 Pro Fold Gets Refinements
Google’s next-generation foldable smartphone is expected to build upon the design of the Pixel 10 Pro Fold rather than introducing a complete redesign.
Rumoured improvements include:
- A thinner body measuring approximately 10.1 mm when folded.
- Around 4.8 mm thickness when unfolded.
- Minor refinements to the rear camera module.
- Improved portability without sacrificing screen size.
Its dimensions are expected to be close to those of Apple’s first foldable iPhone, which is also heavily rumoured to debut later this year.
Storage Upgrade Across the Lineup
Following Apple’s decision to remove the 128GB storage option from its latest iPhones, Google is expected to make a similar move.
Leaks suggest the Pixel 11 series will begin with 256GB of internal storage, giving users more space for apps, photos, videos, and AI-powered features.
Prices Could Increase
Buyers may also have to prepare for higher prices.
Reports from Europe indicate Google could increase prices across the Pixel 11 lineup by approximately €100 compared to the previous generation.
The increase is believed to be driven by rising DRAM memory costs, which have affected pricing across the technology industry in 2026.
Several manufacturers have already adjusted pricing, and industry analysts expect more flagship smartphones to follow the same trend.
Competition With Apple and Samsung
Google’s latest flagship devices will arrive ahead of Apple’s September launch event, where the company is expected to introduce:
- iPhone 18 Pro
- iPhone 18 Pro Max
- Apple’s first foldable iPhone
Apple is also expected to delay the standard iPhone 18 until spring 2027, making the premium models the company’s primary focus for late 2026.
Meanwhile, Samsung is preparing to launch its newest foldable smartphones, including the Galaxy Z Fold 8, Galaxy Z Flip 8, and Galaxy Z Fold 8 Wide during its upcoming Galaxy Unpacked event.
With Samsung, Google, and Apple all investing heavily in foldable smartphones, competition in the premium mobile market is expected to become more intense than ever.
What This Means for Consumers
Consumers looking to upgrade their smartphones later this year will have more choices than ever before.
Google continues to refine its Pixel lineup with slimmer designs and improved foldable technology, while Samsung remains a leader in the foldable market. Apple is preparing to enter the category for the first time, potentially reshaping competition among flagship smartphones.
As stated by MacRumors, Google is positioning the Pixel 11 series as a strong competitor ahead of Apple’s upcoming iPhone announcements, giving Android users another premium option before Apple’s next-generation devices arrive.
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